Design Legends
A print and digital project exploring the work and influence of Otl Aicher, Muriel Cooper, and Takenobu Igarashi.
Project overview
Design Legends is a print and digital project exploring the work and influence of three iconic designers. The goal was to translate their unique styles and philosophies into a cohesive visual system that celebrates their impact on modern design. Through layout, typography, and structure, the project highlights how design can preserve legacy and inspire future creativity.
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Visual system
Typography
- Helvetica Neue Thin
- Helvetica Neue Regular
- Helvetica Neue Light Italic
- Baskerville Regular
- Baskerville Semi Bold
Color palette
Otl Aicher
Print & digital
Muriel Cooper
Print & digital
Takenobu Igarashi
Print & digital
Packaging
Digital shop
Reflection
This project taught me how to create consistency across print and digital design while allowing space for individuality and expression. I learned how layout systems, typography, and pacing can shape narrative flow and highlight different design voices. The process challenged me to think critically about hierarchy, storytelling, and creating a cohesive, informative, and visually engaging design for all.