Tidal.
The idea
TIDAL Energy is a refreshing energy drink concept designed for active summer lifestyles. Inspired by the power and movement of ocean waves, the concept combines caffeine and electrolytes to help people stay refreshed and energized.
Audience
Adults 18 and up with active, social lifestyles.
Occasions
Beach days, outdoor workouts, and surfing.
Visual direction
Bright summer colors, dynamic waves, and flavor-led packaging.
From sketches to identity
Early logo exploration develops the wave symbol and wordmark into one visual system.
PicoBlack
Kodchasan
Three flavors. One wave.
A consistent label system connects the range while each flavor has its own color and fruit graphics.
Berry Blast
Label artwork / Can mockups
Citrus Wave
Label artwork / Can mockups
Cherry Rush
Label artwork / Can mockups
Social campaign
The campaign brings the flavor range into a series of social posts using the same wave graphics, bold colors, and brand slogan.
Campaign artwork
The core campaign expands into a family of digital advertisements and posters.
